Brad Kraay

Founder and Senior Partner

Years of Experience:

20 Years

Executive Experience:

8 Years



Masters of Global Management from Thunderbird School of Global Management


MBA from Kelley School of Business at Indiana University


B.A. in Spanish & Brazilian Portuguese w/French minor from the University of Arizona

I’m a devoted family man before and above all else, and along with my wife Felicia and three remarkable children—teenagers Xylia and Lyla, as well as toddler Elek—my life revolves around my family and its diverse range of activities and interests.

While I cherish the role of a self-described adventurous homebody, my true sense of adventure lies in the joy and fulfillment found within my family unit. Whether it’s engaging in outdoor adventures, attending school events, or supporting my children’s hobbies, I embrace the opportunity to create a lifelong foundation rooted in family.

As a seasoned executive leader with a global mindset, my collaborative approach and focused strategy have helped me achieve success in the business world. With my innate ability to communicate clearly, plan, organize, and execute with precision, I have developed a diverse and cross-cultural background in business development, emphasizing leadership, capture strategy, and cultural development.

Driven by my socially fluent and extroverted mindset, I thrive on inspiring others to reach new heights and exceed their previous accomplishments. Encouraging collaboration and cultivating a high-energy culture are key components of my leadership philosophy, as I believe that teams are greater than the sum of their parts.

My passion lies in streamlining revenue streams and driving organizational change, leveraging the diverse skills, backgrounds, and aptitudes of our people without limitation for the betterment of the organization as a whole. I lead by example and take pride in always following through on my commitments.

In addition, my extensive experience has honed my ability to identify growth and expansion opportunities for clients. By leveraging my expertise in identifying and evaluating market trends, I help organizations unlock their full potential and achieve growth. Whether it’s identifying new revenue streams, expanding into new markets, or developing new products and services, I have a proven track record of helping organizations achieve their strategic goals and reach new heights.

My extensive life experience, academic pursuits, and professional undertakings have molded me into the modern-day executive leader I am today, and I am eager to continue to pursue growth-oriented opportunities in the future.