Casting an Intentional Net
January 22, 2024 Written by Brad Kraay Those who have engaged with me in discussions about business development strategy over time will recognize my frequent reference to the concept of initially casting a wide net, extending a mile wide and an inch deep, before subsequently inverting this approach. While this idea may seem straightforward at […]
Finding Silver Linings in Continuing Resolutions
Being nimble in your business approach is not just a valuable trait; it’s a necessity. This industry, like many others, is subject to a myriad of external factors that can significantly impact success. One such factor is the occurrence of a Continuing Resolution (CR) in government funding. A Continuing Resolution is a type of legislation […]
Be Confident, Not Unrealistic
October 11, 2023 Written by Brad Kraay The distinction between claiming to be “the best” versus “among the best” is not just a matter of semantics but a profound reflection of a company’s understanding of its value proposition and realism in the federal market space, particularly concerning general contractors. Proclaiming to be “the best” in […]
The 7 P’s
September 25, 2023 Written by Brad Kraay The 7 P’s—Proper Pre-Flight Planning Prevents Piss Poor Performance—a mantra seared into my consciousness from a tender age by my father, a distinguished fighter pilot and a graduate of the United States Air Force Academy. More commonly distilled to the 5 P’s, this guiding principle signifies much more […]
Be Curious.
September 7, 2022 Written by Brad Kraay The ethos of seeking to understand rather than merely replying isn’t just a philosophical principle—it’s a practical tool with profound implications. At its heart, Thunderbird Advisors Group’s commitment to genuinely listening and aligning with clients is instrumental in building and nurturing trust. Trust, in the business realm, is […]
The Value of Real Relationships
August 25, 2023 Written by Brad Kraay In the intricate dance of life and business, we often emphasize transactions, profits, and numbers. Yet, beneath this layer lies the beautiful rhythm of personal relationships, forming the undercurrent of our most valued professional connections. But why are these connections so uniquely powerful? 1. Beyond the Logo […]
Solve, Don’t Sell
August 8, 2023 Written by Brad Kraay The landscape of business-to-government (B2G) transactions is vast and intricate, we could discuss this ad infinitum. Often, companies vying for government contracts become ensnared in the rush to display their capabilities. These interactions can sometimes mirror a high-stakes showcase: “Witness the breadth of our expertise and resources!” But […]
Adaptability: How Parenting Enables Effective Client Management
August 4, 2023 Written by Brad Kraay In the whirlwind of modern life, maintaining a delicate balance between parenthood and professional endeavors can seem like an overwhelming challenge. As a parent striving to be better and more intentional, I have discovered that this pursuit not only enriches my family life but also significantly enhances my […]
Owning the Mornings
July 28, 2023 Written by Brad Kraay In the hustle and bustle of modern life, the mornings often become a chaotic rush to start the workday, leaving little time for self-care, family, and personal growth. I know this all too well as someone who has always worked for companies where I did everything I could […]
Be Nimble & Last
Written by Brad Kraay In the highly competitive world of federal contracting, the stakes are high for small businesses aiming to secure lucrative contracts with government agencies. The key to success lies not only in having a solid business plan and valuable offerings but also in cultivating the trait of nimbleness. For small businesses, being […]